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Boo Hoo: $135 Million, 18 Months...a Dot.com Story from Concept to Catastrophe by Ernst Malmsten
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Category: Business Finance Management
The story of how an international model and former poetry critic from Sweden dreamed up an ambitious and glamorous Internet start-up; how they convinced the world's biggest fashion houses and Wall Street to invest $135 million in their plan; and how they burned through it all in just over a year. Pap ...Show more
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