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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A Moore (Newcastle Business School, UK)
Category: Business | Series: Collins Business Essentials Ser.
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early ma ...Show more
Crossing the Chasm - Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
Category: Business | Series: Collins Business Essentials Ser.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasi ...Show more
Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers (revised edition 1998) by Geoffrey A. Moore & Regis McKenna
Category: Business Finance Management
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. Thi ...Show more
Gstaad Glam (Assouline Luxe Travel) by MOORE GEOFFREY
Category: Travel
In the southwest corner of Switzerland, nestled among the snowy mountains of the Swiss Alps is the picturesque, upscale resort town of Gstaad. Teeming with exclusive ski clubs and a fur coat–clad jet set, Gstaad is the definition of Alpine chic, which is evident in the luxurious, family-owned Gstaad Pal ...Show more
Sonia Delaunay - Living Art by Waleria Dorogova (Editor); Laura Microulis (Editor); Rachel Silveri; Cécile Godefroy; Gail Levin; Margarete Zimmermann; Hilde D'haeyere; Steven Jacobs; Tamar Kharatishvili; Celeste Day Moore; Dirk Van Oost; Ruth Hommelen; Maude Bass-Krueger; Marjan Sterckx; Werner Adriaenssens; Kasia Stempniak; Noah Dubay; Emilie Hammen; Laurent Cotta; Christoph Benjamin Schulz; Geoffrey Ripert; Kaat Obbels; Patrick Raynaud
Category: Art
A richly crafted tribute to the avant-garde artist and designer Sonia Delaunay, whose boundary-breaking approach is echoed in the volume's interdisciplinarity and its inspired design. Described as "the most significant contribution to Sonia Delaunay studies in a decade," this catalogue sets a new stand ...Show more
The Penguin Book of American Verse by Geoffrey Moore
Category: Fiction
An anthology of American poetry, from the colonial beginnings in the seventeenth century right through to the twentieth century. From Anne Bradstreet to Ralph Waldo Emerson, from William Carlos Williams to Walt Whitman, from Emily Dickenson to Ai, it ranges widely across the American poetic spectrum. ...Show more
The Portrait of a Lady by Geoffrey Henry; Moore James
Category: Fiction | Series: Penguin Classics
Isabel Archer, a beautiful, intelligent, and headstrong American girl newly endowed with wealth and embarked in Europe on a treacherous journey to self-knowledge, is delineated with a magnificence that is at once casual and tense with force and insight. The characters with whom she is entangled--the goo ...Show more
Zone to Win - Organizing to Compete in an Age of Disruption by Geoffrey A. Moore
Category: Business
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world--once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?" Following up on the ferociously innovative ESCAPE VELOCITY, which served as the ba ...Show more
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