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How Brands Grow Part 2: Emerging Markets, Services, Luxury Brands and Durables by Jenni Romaniuk, Byron Sharp
Category: Business Finance Management
Following the success of international bestseller How Brands Grow: what marketer's don't know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand perf ...Show more
How Brands Grow: Part 2 Revised: Including Emerging Markets, Services, Durables, B2B and Luxury Brands by Jenni Romaniuk, Byron Sharp
Category: Business
This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don’t Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of ...Show more
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