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How to Write a Marketing Plan by John Westwood
Category: Business | Series: Creating Success
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities ...Show more
Marketing Your Business - Make the Internet Work for You; Get into Exports; Learn about Products and Pricing by John Westwood
Category: Business, Economics and Law | Series: Business Success Ser.
Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques. Marketing Your Business covers all of these aspects of marketing to d ...Show more
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