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All Marketers Are Liars by Seth Godin
Category: Fiction
Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every business must have a story to tell its customers. Because if it doesn't, very soon it will have no customers at all. In "All Marketers Are Liars ...Show more
All Marketers Are Liars - The Underground Classic That Explains How Marketing Really Works - And Why Authenticity Is the Best Marketing of All by Seth Godin
Category: Business, Economics and Law
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if ...Show more
All Marketers are Liars by Seth Godin
Category: Business, Economics and Law
Seth Godin's three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe tha ...Show more
Icarus DeceptionHow High Will You Fly? by Seth Godin
Category: Business
Creativity is both scarce and valuable. What was important in the old economy has been turned on its head. What matters now is trust, permission, remarkability, leadership, and telling stories that spread. Whether you're a teacher or a sales rep you can make art if you care about why you went to work to ...Show more
Linchpin: Are You Indispensable? by Seth Godin
Category: Business Finance Management
"This is what the future of work (and the world) looks like. Actually, it's already happening around you." -Tony Hsieh, CEO, Zappos.com In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you-your choic ...Show more
Linchpin - Are You Indispensable? How to Drive Your Career and Create a Remarkable Future by Seth Godin
Category: Business
This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books, he has taught generations of readers how to make remarkable products and ...Show more
Linchpin : Are You Indispensable? How to Drive Your Career and Create a Remarkable Future by Seth Godin
Category: Business
Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable - to become a linchpin. Linchpins are the essential building blocks o ...Show more
Linchpin: Are You Indispensable? How to drive your career and create a remarkable future by Seth Godin
Category: Business
This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of re ...Show more
Meatball Sundae - How New Marketing Is Transforming the Business World (and How to Thrive in It) by Seth Godin
Category: Business
How to match the right marketing approach to your product, by legendary business thinker Seth Godin. The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you s ...Show more