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Approach and Language Basics Graphic Design by Ambrose Gavin
Category: Art | Series: Basics Graphic Design
Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, ...Show more
BASIC DESIGN IMAGE by Ambrose
Category: Design | Series: Basics Design
Images are used everywhere, from cinema posters to perfume packaging, they have the power to elicit a response and impart information. Images can, quite literally, 'paint a thousand words', but understanding what they mean, when to use them and how to control them is becoming ever more crucial. The abil ...Show more
BASIC DESIGN TYPOGRAPHY by Ambrose G
Category: Design | Series: Basics Design
This further addition to AVA's Basics Design series will follow on from Format and Layout to cover the third fundamental element of graphic design, typography. Typography is the means by which a written idea is given a visual form. The selection of this visual form can dramatically affect the readabilit ...Show more
Basics Design: Grids by Gavin Ambrose
Category: Design | Series: Basics Design
The seventh book in the award-winning "Basics Design" series, "Grids" focuses on the construction and ordering of the page and screen through the use of the grids. The grid features as a strong element in many areas of design, and presents both the student and practitioner alike with the opportunity to ...Show more
Basics Fashion Design 09: Designing Accessories by John Lau
Category: Fashion | Series: Basics Fashion Design
Long since regarded as an inessential object that simply adds to the beauty, convenience or effectiveness of an outfit, accessories are now considered key items in a fashion collection and as stand-alone pieces worthy of our undivided attention. "Basics Fashion Design 09: Designing Accessories" is fille ...Show more
Basics Fashion Design: Construction by Anette Fischer
Category: Fiction | Series: Basics Fashion Design
"Basics Fashion Design: Construction" is the third book in this series. It leads the reader through the essential stages of creating a garment, from pattern cutting and draping a mannequin, to finishing and haberdashery. Construction is the foundation of fashion design; it takes passion and great skill ...Show more
Basics Fashion Design: Developing a Collection by Elinor Renfrew
Category: Fashion | Series: Basics Fashion Design
Basics Fashion Design: Developing a Collection guides the reader through the process of developing a collection, from initial research through to final presentation. Fashion collections vary depending on market level, product type, season, customer and retail outlets. This book teaches the process from ...Show more
Basics Fashion Design: Research and Design by Simon Seivewright
Category: Fiction | Series: Basics Fashion Design
"Basics Fashion: Research and Design" leads readers through the essential stages of fashion research--then explains how to translate that research into design ideas. How does the design brief affect the design process? What is the target market? Should designers set a theme, concept, or narrative for a ...Show more
Basics Fashion Design: Textiles and Fashion by Jenny Udale
Category: Fiction | Series: Basics Fashion Design
As a fashion designer you must have an understanding of fabrics and what their properties are. For example, how fabrics are constructed, what they are made from and how they perform. This knowledge allows you to choose the right fabric for your designs.It is also important to be aware of the various tec ...Show more
Basics Interactive Design: User Experience Design: Creating Designs Users Really Love by Gavin Allanwood
Category: Graphic Design | Series: Basics Interactive Design
By putting people at the centre of interactive design, user experience (UX) techniques are now right at the heart of digital media design and development. As a designer, you need to create work that will impact positively on everyone who is exposed to it. Whether it's passive and immutable or interactiv ...Show more
Developing a Fashion Collection by Elinor Renfrew; Todd Lynn
Category: Fashion | Series: Basics Fashion Design Ser.
How do fashion designers conceive of, develop and ultimately launch commercially and creatively successful collections? Developing a Fashion Collection walks you through the process, exploring research techniques, sources of inspiration, forecasting trends and designing for different markets. From coutu ...Show more