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Basic Fashion Management 1 Concept To Customer by Grose Virginia
Category: Fashion | Series: Basics Fashion Management
Highlighting the skills and considerations needed to manage products, this book will also help readers to understand processes such as product development, the supply chain and branding. It examines traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandis ...Show more
Basics Fashion Management 01: Fashion Merchandising by Virginia Grose
Category: Fashion | Series: Basics Fashion Management
Key points: this title contains a critical path/action calendar at the front of the book, which can be used as a blueprint for the fashion business. It includes case studies and interviews with key personnel as well as reflective exercises developed with reference to the professional nature of fashion r ...Show more
Visual Merchandising for Fashion by Sarah Bailey; Jonathan Baker
Category: Fashion | Series: Basics Fashion Management Ser.
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. ...Show more
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