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CONTROL YOUR DESTINY OR SOMEONE ELSE WILL by TICHY SHERMAN
Category: No Category | Series: Collins Business Essentials
Acknowledged as the outstanding business leader of the late twentieth century, Jack Welch made General Electric one of the world's most competitive companies. This dynamic CEO defined the standard for organizational change, creating more than $400 billion in shareholder value by transforming a bureaucra ...Show more
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A Moore (Newcastle Business School, UK)
Category: Business | Series: Collins Business Essentials Ser.
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early ma ...Show more
Crossing the Chasm - Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
Category: Business | Series: Collins Business Essentials Ser.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasi ...Show more
Essential Drucker by PETER DRUCKER
Category: Business | Series: Collins Business Essentials
Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and principles affect the performance of organizations, in ...Show more
Influence: The Psychology of Persuasion by Robert B Cialdini
Category: Personal Development | Series: Collins Business Essentials Ser.
Influence, the classic book on persuasion, explains the psychology of why people say "yes" -and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a ...Show more
The Ecology of Commerce by Paul Hawken
Category: Business Finance Management | Series: Collins Business Essentials
A visionary new program that businesses can follow to help restore the planet.
The Intelligent Investor by Benjamin Graham
Category: Business, Economics and Law | Series: Collins Business Essentials Ser.
The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing"--which shields investors from substantial error and teaches them to develop long-term strategies--has made The Intelligent Investor the stock market bi ...Show more
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