Go-Givers Sell More
Author(s): Bob Burg
This is the sequel to the international bestseller "The Go-Giver", applying its inspirational approach to real-world challenges. "The Go-Giver" took the business world by storm with its message that giving is the simplest, most fulfilling, and most effective path to success. It has inspired hundreds of thousands of readers; but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Bob Burg and John David Mann answer that question in "Go-Givers Sell More", a practical guide that turns giving into the cornerstone of a powerful and effective approach to selling. Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be - especially in an economic downturn when customers are more suspicious and defensive than ever. It's far more effective (and satisfying) when salespeople think like Go-Givers and focus on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, and great results will follow automatically.
General Information
- :
- : Penguin Books Ltd
- : Penguin Books Ltd
- : 0.143
- : 25 February 2010
- : United Kingdom
- : books
Other Specifications
- : Bob Burg
- : Paperback
- : 1
- : 658.85
- : 208
More About The Product
Use the approach in this book and you will not only sell more, you will also lead a rich and joyous life. It works! Spencer Johnson, author of Who Moved My Cheese?
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