Users Not Customers: Who Really Determines the Success of Your Business
Author(s): Aaron Shapiro
The author thinks constantly about the most pressing issue in business: how can businesses can use digital to thrive? He has studied what the businesses succeeding have in common. This title teaches us to recognise that it's not just customers who interact with the digital version of our organisations.
General Information
- :
- : Penguin Books Ltd
- : Viking
- : 0.337
- : 31 October 2011
- : United Kingdom
- : 01 February 2012
- : books
Other Specifications
- : Aaron Shapiro
- : Paperback
- : 658.972
- : 256
More About The Product
Aaron Shapiro wants to take over the world Gavin O'Malley A must-read for anyone seeking to integrate digital experiences with their products and services - Ramon Casadesus-Masanell, Harvard Business School
Aaron Shapiro specializes in helping global organizations embrace digital transformation and build online businesses. As CEO of HUGE, America's fastest-growing digital agency, he drives digital strategy for brands and companies including JetBlue, NBC Universal, Pepsi, Target and TimeWarner. He writes for Adweek and Fast Company.Prior to HUGE, he started technology companies and worked as a venture capitalist and management consultant.He received his MBA from Columbia University and BA from Harvard.
