Author(s): Peter Sheahan

Business Finance Management

There is a rich market for books that combine strategic thinking with clear business sense, as shown by the success of Malcolm Gladwell, James Surowiecki, Seth Godin and Chris Anderson. FLIP! is the latest of these -- and Peter Sheahan is perhaps the most original Australian business guru to gain prominence for a generation. Peter, who is still under 30, has built a superb reputation through consulting with major Australian and international organisations, from Gloria Jeans and Borders to Fairfax, PWC, LOreal, the ADF and Westpac. In FLIP! he reveals what the superstars of modern business have in common: an ability to think counter-intuitively, to recognize that given the complex web of relationships, diverging and emerging economies and exceptional speed of techological development the only rule is that there can be no rules. This captures the essence of what a flip is - a bold step taken entirely against the norms of convention. Those who take these lessons on board will be well-placed to join other flipstars such as Richard Branson, Google, Toyota, Rupert Murdoch and Apple. Stick to what you learned in business school at your peril...

First published 2007.