Analysing Media Texts

Author: Andrew Burn

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Price : $29.95 AUD
ISBN : 9780826464705
Publisher : Bloomsbury Publishing PLC
Imprint : Continuum International Publishing Group Ltd.
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Weight (g) : 0.131
Publication date : 22 October 2003
Produced in : United Kingdom
RRP : 29.95
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Product Type : books

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color :
Author : Andrew Burn
Series : Continuum Research Methods Series
Bind : Paperback
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Dewey classification : 302.23072
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Pages : 104
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Illustrations : 1, black & white illustrations
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9780826464705

Description

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

Author description

Dr Burn is a lecturer in Media Education at the London Institute of Education. David Parker is Director of Research, Impact and Learning at Creativity, Culture and Education (CCE).

Introduction - What is multimodality theory?: A funtional theory; Why is modality of interest in research?. The skater and the old man - Multimodal design and moving image production: Skateboarding documentary video - discourse; Design and production; Leo and the Old Man - the kineikonic and its subsidiary modes. Chocolate politics- analysing websites: The websites; Organisation - the design of learning; Orientation - teaching and selling. Returning to Hogwarts - the modality of computer games: From cut scene to gameplay - the player-avatar link; Sensory modality; Technological modality - the modality of children's games. Transforming Hannibal - interview data and textual analysis: How can multimodal analysis be employed in the study of audiences?; Chris and Hannibal. Conclusion.