Basics Fashion Management 01: Fashion Merchandising

Description

Key points: this title contains a critical path/action calendar at the front of the book, which can be used as a blueprint for the fashion business. It includes case studies and interviews with key personnel as well as reflective exercises developed with reference to the professional nature of fashion retailing and business. It features relevant visuals to further highlight and illustrate the text and case studies. Synopsis: "Basics Fashion Management 01: Fashion Merchandising" provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in today's global marketplace. Aimed at fashion merchandising, buying and business undergraduates, this handbook offers an overview of the fashion and retailing sector. It provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today's global economy. This book highlights the skills and considerations needed to manage products and to understand both traditional and newer roles within the industry.