Copywriting

Author: Jonathan Gabay

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ISBN : 9780340867280
Publisher : 166576
Imprint : 166576
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Author : Jonathan Gabay
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9780340867280

Description

Fully revised for today's practical copywriting requirements, this guide reveals some of advertising's greatest creative secrets. From planning to implementation, it should guide you step by step through copywriting skills for a range of disciplines including: the Internet; radio and TV; business to business; public relations; recruitment; and charities. Throughout the text quick tips summarize what you have read and exercises are provided to help you build your skills.

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