CREATIVE LEAPS
Author(s): NEWMAN MICHAEL
Saatchi & Saatchi is one of the best-known names in the advertising business. Filled with lessons for advertisers and unique methodologies, this book explores the transformational power of ideas. It offers insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with all the television commercials featured in the book.
General Information
- :
- : John Wiley & Sons (Asia) Pte Ltd
- : UNKNOWN
- : Contains Hardback and CD-ROM
- : 0.818
- : 16 April 2003
- : Singapore
- : books
Other Specifications
- : NEWMAN MICHAEL
- : Hardback
- : 659.1
- : 416
- : Illustrations
More About The Product
..."a book for anyone involved in marketing, advertising, or brand creation- indeed anyone interested in the power of ideas..." ("The star online, 12 August 2003)
