Creative Leaps

Author: NEWMAN MICHAEL

Stock information

General Fields

Price : $34.95 AUD
ISBN : 9780470820834
Publisher : John Wiley & Sons (Asia) Pte Ltd
Imprint : UNKNOWN
Contained items : Contains Hardback and CD-ROM
Weight (g) : 0.818
Publication date : 16 April 2003
Produced in : Singapore
RRP : 34.95
Availability date :
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Product Type : books

Special Fields

color :
Author : NEWMAN MICHAEL
Series :
Bind : Hardback
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Dewey classification : 659.1
Library of Con LOCSH :
Pages : 416
BIC subject :
Illustrations : Illustrations
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9780470820834

Description

Saatchi & Saatchi is one of the best-known names in the advertising business. Filled with lessons for advertisers and unique methodologies, this book explores the transformational power of ideas. It offers insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with all the television commercials featured in the book.

Reviews

..."a book for anyone involved in marketing, advertising, or brand creation- indeed anyone interested in the power of ideas..." ("The star online, 12 August 2003)

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