Designing Your Identity Stationery Design

Description

If the logo is the face of a company, its stationery might be its makeup. The right choice of a suitable colour, typography or dimensions to speak for the brand enhances its essential values, philosophy and concept. "Designing Your Identity" brings together utterly fresh and creative stationery materials produced by designers from all over the world. The projects featured range from business cards and letterheads to CD packaging, memoranda and notepads. This book shows that a successful corporate identity depends on the details and it will undoubtedly help entrepreneurs to make a statement when starting a new business venture in a highly competitive environment.

Author description

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is Dean of the Design, Visualization and Animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.