Do You Want to Keep Your Customers Forever?
Author(s): Joseph B. Pine; Don Peppers; Martha Rogers
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a learning relationship. Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
General Information
- :
- : Harvard Business Review Press
- : Harvard Business Review Press
- : 0.079
- : 02 March 2010
- : books
Other Specifications
- : Joseph B. Pine; Don Peppers; Martha Rogers
- : Paperback
- : English
- : 658.812
- : 96