Do You Want To Keep Your Customers Forever?

Author: Joseph B. Pine; Don Peppers; Martha Rogers

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Price : $0.00 AUD
ISBN : 9781422140277
Publisher : Harvard Business Review Press
Imprint : Harvard Business Review Press
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Weight (g) : 0.079
Publication date : 02 March 2010
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Product Type : books

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color :
Author : Joseph B. Pine; Don Peppers; Martha Rogers
Series : Harvard Business Review Classics Ser.
Bind : Paperback
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Language : English
Dewey classification : 658.812
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Pages : 96
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9781422140277

Description

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a learning relationship. Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

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