Fashion Design: The Complete Guide is a stylish introduction to the fashion business. From the research process to the fashion market, this is an exciting springboard into the industry

John Hopkins worked as a womenswear designer at Jaeger and Burberry for over ten years. His teaching career began in the United States, where he served as chair of Fashion at Savannah Colege of Art and Design, before taking up his current position as head of Fashion and Textiles at Winchester School of Art, UK.

Introduction. Fashion in context: Defining fashion; The fashion system; Fashion capitals; Global culture; Q&A Lee Lapthorne; Discussion questions, activities, further reading. The fashion figure: Drawing media for fashion; Understanding the fashion figure; Technical drawings; Fashion illustration; CAD for fashion; Q&A Daria Lipatova; Discussion questions, activities, further reading. Colour and fabrics: Colour theory; Colour palettes; Fibres; Fashion fabrics; Designing for fabrics; Q&A Lauretta Roberts; Discussion questions, activities, further reading. Concept to prototype: The Fashion studio; Sizing and measurements; Pattern making; Draping; Sewing; The toile; Fittings and finishings; The prototype sample; Q&A Maggie Norris; Discussion questions, activites, further reading. Developing a collection: Defining a collection; Research process; Working with sketchbooks; Line planning and range building; Costing and pricing; Presenting a collection; Q&A Damien Shaw; Discussion questions, activities, further reading. Portfolio and professional practice: Fashion portfolios; Personal promotion; Career opportunities; Q&A Marcella L; Discussion questions, activities, further reading. Conclusion. Appendix: Index; Acknowledgements; Credits.