Author(s): Graphis

Design

Experts state that branding isn't about getting prospects to pick your firm over the competition; it is, however, about seeing your firm or product as the singular solution to their problem, over and above all of the media clutter and confusion. A brand must be recognizable and help build customer loyalty whether it be presented on a business card or an interactive website. In "Branding USA", 45 design firms from cities spanning the length and breadth of the United States showcase their best brand-building work. In over 1,300 full-color images, you will witness the most innovative examples of the branding art. All aspects of branding and image building are presented. Each participating firm has provided a brief overview of its strengths and purpose as it relates to their work in branding, advertising and promotion. The branding and multidisciplinary design firms featured in this volume showcase the amazing results, which occur when the most creative minds in the business portray the brand identity process in action.