Innovation : Create An Idea Culture, Redefine Your Business, Grow Your Profits

Author: Tom Gorman

Stock information

General Fields

Price : $0.00 AUD
ISBN : 9781598691542
Publisher : Dummy
Imprint : Dummy
Contained items :
Weight (g) :
Publication date :
Produced in :
RRP : 0.0
Availability date :
Out of print date :
Agency :
Product Type : books

Special Fields

color :
Author : Tom Gorman
Series :
Bind :
Edition :
Illustrator :
Language :
Dewey classification :
Library of Con LOCSH :
Pages :
BIC subject :
Illustrations :
Colour :
Session :
Deck :
Store Notes :
Translator :
Signed :

9781598691542

Description

Innovation shows readers how to recognize innovation opportunities, create successful products, services, and businesses, and launch them in the marketplace. Unlike ordinary volumes on "business creativity", this practical book shows you how to identify real needs in the marketplace and then make money from products and services that fill those needs. Innovation is not a mystery; it's a process. This practical little volume teaches readers: take ideas to the next level by evaluating and testing them; protect their ideas through licensing and partnerships; and use corporate alliances, joint ventures, and marketing to leverage their product or service. Devoid of fluff, Innovation shows readers everything they need to know to stay competitive in a shifting marketplace.

Your Bookstore.io logo