This is not your typical business book. Larry Winget gives us straight talk and raw truths about the world of work. 'I would rather just tell you up front that my book is going to contain lots of stuff that will make you mad. Stuff that will bother you. Stuff that will be contrary to what you have become comfortable with. Contrary to what you believe. Stuff that will piss you off. So, let me beat you up, tick you off, and possibly teach you something along the way.' Larry Winget says that most business books on the market today stroke people's egos by telling them what they want to hear and reinforcing what they already know. All of those books are selling a load of crap and people are lapping it up like ice-cream. Too many cute parables, too much jargon, too much of everything except the key ingredient to success: WORK! Larry makes the case that poor results in the workplace are the results of apathy and poor performance: workers are poorly trained, customer service is atrocious, and companies are willing to tolerate it. Larry points the finger of blame exactly where it needs to be pointed - in the face of the person reading the book. This means you! Larry calls himself the Pitbull of Personal Development and The World's Only Irritational Speaker . His approach to business development is blunt, irreverent, caustic and funny, and it is based on common sense. A self-proclaimed regular guy, Larry has made every mistake in the book and he wants to share what he has learned with his readers. According to Larry, success is simple: work hard and make yourself indispensable; remember that you are not owed a living; companies exist to make a profit, not to be sure you're happy; make yourself worth more than you cost. Larry shares hilarious and memorable anecdotes from his own experience in business to illustrate his principles for employees and leaders, alike. Workers on all levels will be inspired by Larry's straightforward advice. Like Dr Phil on steroids, he has developed a signature delivery that is by turns eye-opening and hilarious. If your career seems to be fizzling, it's time to light it up again with the proven tactics of IT'S CALLED WORK FOR A REASON!