Marketing Management

Author: Philip Kotler; Kevin Lane Keller

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Price : $0.00 AUD
ISBN : 9781292092621
Publisher : Pearson Higher Education & Professional Group
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Weight (g) : 1.626
Publication date : 30 April 2015
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Product Type : books

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color :
Author : Philip Kotler; Kevin Lane Keller
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Bind : Paperback
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Language : English
Dewey classification : 658.8
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Pages : 832
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9781292092621

Description

For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

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