Author(s): Graham Davis

Design

Typography is the most ubiquitous of the graphic arts, with all of us now having access to innumerable fonts and the typographic tools that can, in the right hands, like any text from the mundane to the beautiful. Typography: Pocket Essentials opens with an overview of the history of the art, before going on to introduce the key principles and techniques of effective typography. A full introduction to one of the most useful and important fonts completes the book, allowing you to choose the right one every time. With this handy primer, anyone can master the basic principles of type layout and create pages that are easy on the eye and captivate the reader.