"Relevant and outstanding text, incredibly well written." - Tom Joule, Miami International University of Art & Design, USA. "Excellent book. Covers topics that very few books address in depth with regard to contemporary moving image practice." - Marc Bosward, Derby University, UK.

Professor Paul Wells is Director of the Animation Academy at Loughborough University, UK, and has published widely in the field of animation including Fundamentals of Animation (AVA 2006), and is series author for AVA's Basics Animation titles. Johnny Hardstaff is an internationally established, award-winning designer, filmmaker and artist. He is creator of The History of Gaming, The Future of Gaming, and innovative popular music videos, including Radiohead's long format 'Pull/Pull Revolving Doors' / 'Like Spinning Plates'. He was one of the co-initiators of the 'Object React' project with OneDotZero and Darryl Clifton.