Graham Robson is a world authority on Triumph cars, a marque with which Standard was linked for many years. He lived in, or close to, Coventry for many years, and was well-versed in Standard history long before he began researching this book. No other author knows as much about the company and its financial, geographical, and technical heritage, and no other author has met, interviewed and got to know so many of the important personnel who were involved in Standard for its final thirty or forty years. Graham has written more than 150 books, including several definitive titles on Triumph and Standard-Triumph subjects.

Introduction -- Acknowledgements -- Timeline -- Chapter 1- Raising the Standard 1903-1906 -- Chapter 2- Standard and the Union Flag - building the brand 1906-1914 Interruption - World War One and aircraft 1914-1918 -- Chapter 3- Vintage Standards 1919-1927 -- Chapter 4- The first of the Nines 1927-1935 -- Chapter 5- Flying Standards for all 1935-1940 -- Chapter 6 - World War Two - aero engines and aircraft 1939-1945 -- Chapter 7- The takeover of Triumph, and after 1944-1946 -- Chapter 8- Tractors, Banner Lane, and jet engines ... 1940-1959 Interlude - The BRM project - dabbling with Formula One -- Chapter 9- Vanguards, Renowns and Mayflowers 1947-1953 -- Chapter 10 - Eights, Tens, Triumph sports cars - and a new Vanguard 1953-1960 -- Chapter 11 - Triumph takes centre stage 1959-1960s -- Chapter 12 - Leyland takes over - the final years 183 Appendix A - Standard and SS - an important commercial link Appendix B - 'Works' rally cars in the 1950s Appendix C - Series-production petrol engine 'family' dimensions Appendix D - Standard and Triumph model launches Appendix E - UK-produced Standard production models 1903-1963 Appendix F - Production figures - year-on-year Index