The Complete Idiot's Guide To Mba Basics

Author: Tom Gorman

Stock information

General Fields

Price : $19.95 AUD
ISBN : 9780028644493
Publisher : 112577
Imprint : 112577
Contained items :
Weight (g) : 0.734
Publication date : 01 March 2004
Produced in : United States
RRP : 19.95
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Product Type : books

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color :
Author : Tom Gorman
Series : Complete Idiot's Guide to S.
Bind : Paperback
Edition : 2nd Revised edition
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Language :
Dewey classification : 658.4
Library of Con LOCSH :
Pages : 406
BIC subject :
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9780028644493

Description

A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management. Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.

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