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Blue Ocean Leadership (Harvard Business Review Classics) by W Chan Kim
Category: Business | Series: Harvard Business Review Classics
Ten years ago, two INSEAD professors broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this book, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potent ...Show more
Do You Want to Keep Your Customers Forever? by Joseph B. Pine; Don Peppers; Martha Rogers
Category: Business | Series: Harvard Business Review Classics Ser.
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a learning relationship. Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develo ...Show more
How Will You Measure Your Life? by Clayton M. Christensen
Category: Business | Series: Harvard Business Review Classics: Ser.
In the spring of 2010, Harvard Business School's graduating class asked HBS professor Clay Christensen to address them--but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of ...Show more
How to Write a Great Business Plan by William A. Sahlman
Category: Business | Series: Harvard Business Review Classics Ser.
In How to Write a Great Business Plan, Harvard Business School professor William A. Sahlman provides a framework that assess the four interdependent factors critical to every entrepreneur and new business venture.Judging by all the hoopla surrounding business plans, you'd think the only things standing ...Show more
Leadership That Gets Results by Daniel Goleman
Category: Business | Series: Harvard Business Review Classics
A leader's singular job is to get results. But even with all the leadership training programs and "expert" advice available, effective leadership still eludes many people and organizations. One reason, says Daniel Goleman, is that such experts offer advice based on inference, experience, and instinct, n ...Show more
Managing Oneself by Peter F. Drucker
Category: Fiction | Series: Harvard Business Review Classics
We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession?regardless of where you started out.
Managing Your Boss by John J. Gabarro; John P. Kotter
Category: Business | Series: Harvard Business Review Classics Ser.
Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job-and thereby benefit not only yourself but also your superviso ...Show more
Marketing Myopia by Theodore Levitt
Category: Business | Series: Harvard Business Review Classics Ser.
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus wha ...Show more
NECESSARY ART OF PERSUASION by CONGER, JAY
Category: No Category | Series: Harvard Business Review Classics
Red Ocean Traps (Harvard Business Review Classics) by W Chan Kim
Category: Business | Series: Harvard Business Review Classics
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy have spent o ...Show more
Strategic Intent by Gary Hamel; C. K. Prahalad
Category: Business | Series: Harvard Business Review Classics Ser.
In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have take ...Show more
Teaching Smart People How to Learn by Chris Argyris
Category: Business | Series: Harvard Business Review Classics Ser.
Why are your smartest and most successful employees often the worst learners? Likely, they haven't had the opportunities for introspection that failure affords. So when they do fail, instead of critically examining their own behavior, they cast blame outward--on anyone or anything they can. In Teaching ...Show more