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Do You Want to Keep Your Customers Forever? by Joseph B. Pine; Don Peppers; Martha Rogers
Category: Business | Series: Harvard Business Review Classics Ser.
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a learning relationship. Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develo ...Show more
How Will You Measure Your Life? by Clayton M. Christensen
Category: Business | Series: Harvard Business Review Classics: Ser.
In the spring of 2010, Harvard Business School's graduating class asked HBS professor Clay Christensen to address them--but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of ...Show more
How to Write a Great Business Plan by William A. Sahlman
Category: Business | Series: Harvard Business Review Classics Ser.
In How to Write a Great Business Plan, Harvard Business School professor William A. Sahlman provides a framework that assess the four interdependent factors critical to every entrepreneur and new business venture.Judging by all the hoopla surrounding business plans, you'd think the only things standing ...Show more
Managing Your Boss by John J. Gabarro; John P. Kotter
Category: Business | Series: Harvard Business Review Classics Ser.
Managing your boss: Isn't that merely manipulation? Corporate cozying up? Not according to John Gabarro and John Kotter. In this handy guidebook, the authors contend that you manage your boss for a very good reason: to do your best on the job-and thereby benefit not only yourself but also your superviso ...Show more
Marketing Myopia by Theodore Levitt
Category: Business | Series: Harvard Business Review Classics Ser.
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus wha ...Show more
Strategic Intent by Gary Hamel; C. K. Prahalad
Category: Business | Series: Harvard Business Review Classics Ser.
In this McKinsey Award-winning article, first published in May 1989, Gary Hamel and C.K. Prahalad explain that Western companies have wasted too much time and energy replicating the cost and quality advantages their global competitors already experience. Canon and other world-class competitors have take ...Show more
Teaching Smart People How to Learn by Chris Argyris
Category: Business | Series: Harvard Business Review Classics Ser.
Why are your smartest and most successful employees often the worst learners? Likely, they haven't had the opportunities for introspection that failure affords. So when they do fail, instead of critically examining their own behavior, they cast blame outward--on anyone or anything they can. In Teaching ...Show more
The Discipline of Teams by Jon R. Katzenbach; Douglas K. Smith
Category: Business | Series: Harvard Business Review Classics Ser.
In The Discipline of Teams, Jon Katzenbach and Douglas Smith explore the often counter-intuitive features that make up high-performing teams--such as selecting team members for skill, not compatibility--and explain how managers can set specific goals to foster team development. The result is improved pr ...Show more
What Makes an Effective Executive (Harvard Business Review Classics) by Peter Drucker
Category: Business | Series: Harvard Business Review Classics: Ser.
In his sixty-five-year consulting career, Peter F. Drucker, widely regarded as the father of modern management, identified eight practices that can make any executive effective. Leadership is not about charisma or extroversion. It's about these practices: Effective executives ask, "What needs to be done ...Show more
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